Promoting Rapid Transit
In this section you will find presentations and research related to promotion, marketing and branding Bus Rapid Transit.
It is widely recognized that fostering a “positive image” is a central objective of BRT. It is hoped that creating a positive image could translate into ridership gains that are greater than would be achieved by service improvements alone, and could result in greater perceptions of speed, reliability, safety and security while using BRT services. The BRT system offers numerous different opportunities for creating a positive image, including vehicle design, both interior and exterior, as well as station design and running-way provision.
BRT Branding, Imaging and Marketing (APTA Standards)
Bus Rapid Transit Ridership Analysis a report by CALSTART addressing how stylized vehicles affect ridership
Vehicle Selection for BRT: Issues and Options Journal of Public Transportation Vol 7 No 1, 2004
How Customer-Appealing Design and Branding Win New Riders: Data and Best Practices, Cliff Henke, Parsons Brinckerhoff
Tangible and Intangible Service Attributes: Quantifying the Importance of Image and Perception to Bus Rapid Transit Jennifer Flynn TRB 5th National Bus Rapid Transit Conference August 2012, Las Vegas, NV
BRT Branding and Image, presentation by Cliff Henke, Parsons Brinckerhoff, at 2007 APTA Bus and Paratransit Conference