Promoting Rapid Transit
In this section you will find presentations and research related to promotion, marketing and branding Bus Rapid Transit.
Quantifying the Importance of Image and Perception to BRT (.pdf)
Bus Rapid Transit Ridership Analysis a report by CALSTART addressing how stylized vehicles affect ridership
Vehicle Selection for BRT: Issues and Options Journal of Public Transportation Vol 7 No 1, 2004
How Customer-Appealing Design and Branding Win New Riders: Data and Best Practices, Cliff Henke, Parsons Brinckerhoff
BRT Branding and Image, presentation by Cliff Henke, Parsons Brinckerhoff, at 2007 APTA Bus and Paratransit